If you’ve been in business for quite some time, chances are that you have an extensive catalog of products and services. As time goes by, you develop more products and get into a pattern of creating a product, launch a product, and then come up with the next product idea and start working on that. Your big paydays come during each launch, but for the rest of the time, unless someone stumbles upon another product of yours, or asks about something, chances are you’re not making a lot of sales. In other words, you’re focused on product launches and getting more customers, which is great, but you’re leaving a lot of money on the table and are making your life harder than it needs to be.
Creating and launching products is a lot of hard work. You put a lot of time and effort into each product, and if you’re anything like me, you make sure they are as helpful and high quality as you can possibly make them. So why not make sure all your customers know about each and every product you have out there? They have already bought something from you and hopefully liked it and found it helpful. Why wouldn’t they buy something else from you if it’s a good fit? It is actually much easier to get an existing customer to make another purchase than it is to find someone new… best of all, these are products that are up and running. Aside from writing a couple of emails, there’s no extra work involved for you.
Your customers will appreciate learning about other great products that you have to offer. And as you grow your customer base with each new product launch, you have more and more people you can promote your entire back catalog of products to. There are a couple of different ways you can go about this. Feel free to mix and match them.
The easiest way to get started is to simply grab one of your products each week, and write an email about it to your entire customer list. Tell them a little bit about it and who you think this would work for. Get in the habit of writing these emails regularly, rotating through all your products. Don’t worry about some of your customers seeing the same product offer more than once. Often it takes multiple emails and messages before a customer is ready to buy. Sometimes it’s a question of timing. Maybe they weren’t interested in this course 3 months ago, but now it’s a perfect fit for what they are trying to accomplish.
Another great strategy is to set up an autoresponder sequence for each product you have to offer. Find a couple of related products from your back catalog and introduce your customers to them one at a time in a series of emails. Check with your shopping cart provider on how to add these a/r messages. Other ideas include recommending products within your info products, on download pages, in newsletters, and on social media. Pick a product and start mentioning it everywhere. You’ll start to see more sales without all the work of a product launch and your current customers and prospects will appreciate learning about everything else you have to offer.